Industrial Design: an applied art whereby the aesthetics and usability of products is improved. Design aspects specified may include the overall shape of the object, the location of details with respect to one another, colors, texture, sounds, and product ergonomics. Additionally, the industrial designer may specify aspects concerning the production process, choice of materials and the way the product is presented to the consumer at the point of sale. The use of industrial designers in a product development process leads to added values by improved usability, lowered production costs and more appealing products. In addition to considering aesthetics, usability, and ergonomics, industrial design can also encompass the engineering of objects, usefulness as well as usability, market placement, and other considerations. Classic industrial designs are considered as much works of art as works of engineering: the iPod, Coke bottle, and VW Beetle are frequently-cited examples.

At Io Design we are passionate about industrial design. We take a macro approach to each project placing emphasis on target markets, competitive analysis, innovation, manufacturability, lifecycles, and price points. These and other considerations coalesce into a design language that makes your product unique, pertinent, and targeted in the marketplace. Our specialty in computer modeling and rendering enables the design process through accurate visualization using eDrawings and ease of refinement of your product. The computer models we produce provide a basis for prototyping and production ensuring consistency throughout the product development process. We also produce photorealistic images for marketing, advertising, and sales. At Io Design we know that our clients success ensures our own. Our passion, macro approach, and unique skills provide a basis for that joint success.